Conference Schedule

2014 Annual Conference
October 26 - 29, 2014
Sheraton San Diego Hotel & Marina
San Diego, California




2014 Annual Conference Schedule At a Glance

Schedule subject to change. For a detailed look at sessions by topic area, see the Education and Programming page.

Saturday, Oct. 25  
1:00 p.m. - 5:00 p.m.
Optional: San Diego Area Tours
*Additional fees may apply
Sunday, Oct. 26
11:00 a.m. - 4:00 p.m. Vendor Showcase Set-Up
11:00 a.m. - 8:00 p.m. Registration & Information Desk Open
5:00 - 6:00 p.m. New Member & First Time Attendee Reception sponsored by HD Supply
6:00 - 8:00 p.m. Welcome Reception in the Vendor Showcase
Monday, Oct. 27
7:15 a.m. - 5:00 p.m. Registration & Information Desk Open
7:30- 8:00 a.m. Breakfast in Vendor Showcase
8:15 - 10:00 a.m. Opening General Session Keynote: Creating a Customer Service Revolution - John DiJulius, President- The DiJulius Group
10:00 - 11:00 a.m. Vendor Showcase Networking
11:00 a.m.- 12:00 p.m. Concurrent Session Block 1:
  Elements of a Perfect Website
  Fundamentals of Housekeeping
  Hiring for Success: Hiring People Isn’t Just Happenstance
  Learn from the Pros: How to Successfully Harness the Power of Guest Reviews
  Make Price Irrelevant
  Revenue Fundamentals
  Third Party Channels: An Introduction
  The Economics of Traditional Short Term Rentals: Fair Government Regulations and Tools to Organize Against Bad Regulations
12:00 - 1:15 p.m. Lunch
1:15 - 2:15 p.m. Concurrent Session Block 2:
  Don't Invest In Technology That You Don't Invest In!
  Navigating Growth Points: How One Company Scaled Back to Make It Big
  Public Relations 101: Putting PR To Work For Your Company
  The Expectations Map: Lessons From a National Survey Examining Vacation Rental Guests’ Expectations
  Third Party Channels: How To Set Them Up
  Unearthing and Utilizing Loyalty Data
  What Every Vacation Rental Manager Needs to Know About Financial Management for Your Business
  What’s the Best Approach for Staffing Housekeeping and Maintenance Positions?
2:15 - 3:15 p.m. Vendor Showcase Networking
3:15 - 4:15 p.m. Concurrent Session Block 3:
  A Guide To Helping Your Owners Navigate the Legal Implications of Owning a Vacation Rental
  Are You Missing The Mobile Boat?
  Connecting with Other Owners & Senior Leaders: For Owners, Presidents & GMs (Less than 175 Units)--Part 1
  Creating a Successful Laundry and Linen Program
  Managing Piece Rates
  Remote Property Management: It IS Possible!
  Reservations Sales Training Tactics, Circa 2015
  Third Party Channels: Why They Are Important
4:30 - 5:30 p.m. Concurrent Session Block 4:
  Connecting with Other Owners & Senior Leaders: For Owners, Presidents & GMs (Less than 175 Units)--Part 2
  Digital Attribution in a Multi-Device World
  Marketing Executive Discussion Forum
  The Pros and Cons of Distribution Sites
  The Untapped Potential of Maintenance Teams
  Using Employee Feedback to Boost Employee, Homeowner and Guest Loyalty
  What? How? Why? Which Question Are You Starting With?
  Winning with Difficult Customers
5:45 - 6:30 p.m. Town Hall with the VRMA Board of Directors
6:30 p.m. - ? Open evening (No formal Conference programming)
9:00 p.m.-? Permanent Vacation (all VRMA-member band) performing sponsored by Red Sky Travel Insurance and LSI Tools
Tuesday, Oct. 28
7:30 a.m. - 5:00 p.m. Registration & Information Desk Open
7:45 a.m. - 5:00 p.m. Vendor Showcase Open
7:45 - 8:15 a.m. Breakfast in Vendor Showcase
8:30 - 10:00 a.m. General Session Keynote: E-Commerce: Third-Party Distribution and the Industry's Path to Greatness - Brian Sharples, President and CEO- HomeAway
10:00 - 11:00 a.m. Vendor Showcase Networking
11:00 a.m. - 12:00 p.m. Concurrent Session Block 5:
  5 Major Trends Changing the Vacation Rental Industry
  5 Steps To Upgrading Your Old and Tired Reservation System
  Closing Bookings Over the Phone: 7 Traits Shared by the World’s Greatest Reservationists
  Driving New Revenue Through Agent Incentives
  Housekeeping Ideas for Seasonal, Small Vacation Rental Companies
  Insights on Driving Inquiry Conversion from Third Party Listing Sites
  Making More From Less: Increasing Revenues and Margins on the Properties You Manage
  Marketing to Multiple Generations: Boomers, Xers and Yers
12:15 - 1:45 p.m. Lunch with Annual Membership Meeting
2:00 - 3:00 p.m. Concurrent Session Block 6:
  Break Away from Listing Site Conglomerates
  Connecting With Other Owners & Senior Leaders: For Management Company Owners, Presidents & GMs (with 176 units or more)--Part 1
  From Lemons to Lemonade: How to Turn Negative Reviews Into Returning Guests
  Independent Contractor or Employee? Exempt or Nonexempt? Is My Business at Risk?
  The Keys to Owner Retention: Tools, Technology and TLC
  Standard Home Experience: An Inspector's Role
  Using Email Marketing To Manage The Guest Lifecycle
  What’s Your Liability?
3:00 - 4:00 p.m. Vendor Showcase Networking
4:00 - 5:00 p.m. Concurrent Session Block 7: 
  Delivering World-Class Customer Service
  Dissecting the Deal:  A Guide to Buying and Selling Vacation Rental Companies
  Recruiting New Homes and New Homeowners: Best Practices and Pitfalls
  Reservation Agent Accountability & Coaching to Increase Productivity
  The One Page Marketing Plan Guaranteed to Increase Your Bookings
  Top Ten Ways To Use Social Media for Your Vacation Rental Business
  Vacation Rental Analytics for Marketing, Competitiveness and Operational Excellence
5:00 - 6:00 p.m. Vendor Showcase Tear-Down
7:00 - 10:00 p.m. Tuesday Party at Wave House (Transportation provided)
Wednesday, Oct. 29
8:00 a.m. - 1:00 p.m. Registration & Information Desk Open
8:15 - 8:45 a.m. Breakfast 
9:00 - 10:30 a.m. General Session Keynote: New Hats: 12+ Things You Simply Must Know About Your Brain and How It Buys - Amy Africa, CEO- Eight by Eight
10:40 a.m. - 12:30 p.m. Wednesday Workshop Sessions (included in Conference registration):

Wednesday Workshop: Ask an Expert (included in Conference registration)


Wednesday Workshop: Buying or Selling a Business: What's the Big Deal? (included in Conference registration)


Wednesday Workshop: Your Complete 2015 Online Marketing Strategy (included in Conference registration)

1:00-5:00 p.m.  NEW: Bootcamp Sessions:*
*Additional registration required

Bootcamp Session: DIY Marketing Plan Workshop
*Additional registration required


Bootcamp Session: Financial Management and Budgeting*
*Additional registration required


Bootcamp Session: Reservation Sales QUEST Training*
*Additional registration required