NEW: Bootcamp Sessions

2014 Annual Conference
October 26 - 29, 2014
Sheraton San Diego Hotel & Marina
San Diego, California



Annual Conference: Bootcamp Sessions

New for 2014: Based on attendee feedback, this year's Annual Conference will feature three post-Conference Bootcamp Sessions on Wednesday, Oct. 29 from 1-5 p.m. These four-hour sessions will allow you to dive deeper into complex issues in vacation rental management. You will walk away with a solid action plan that you can immediately implement to improve your personal and business performance.

Additional registration is required for these sessions.


Bootcamp Information

Bootcamp Sessions: One half-day of learning; one year of business growth.

Date: Wednesday, Oct. 29, 2014
Time: 1 p.m. - 5 p.m. 
Fees: $90 per session. 

How to Register: Select the appropriate Bootcamp Session on your Annual Conference registration form

Bootcamp Session Descriptions

If you are interested in attending a Bootcamp Session, you may choose from one of the following:

DIY Marketing Plan Workshop

A marketing plan is a fundamental business tool that should be utilized by every vacation rental business. The DIY Marketing Plan Workshop has been designed specifically for vacation rental managers and is a quick and affordable way to create a marketing plan and learn new marketing strategies that will help you grow your business. In this  four hour workshop you will learn how to develop your marketing plan, goals, objectives and strategies, learn about cost effective marketing tactics, and learn how to define the budget you need to implement identified tactics. You'll also learn  how to execute the marketing plan, monitor its performance and assess the return on investment. Everyone who attends this workshop will learn new skills they can implement immediately and will walk away with a marketing plan and a marketing budget toolkit for their business. 
Presenter: Amy Hinote, VRMIntel

Financial Management and Budgeting

This is an engaging session filled with information on how to improve your company’s financial management and budgeting processes in order to help keep your company competitive within the vacation rental management industry. Specifically, you’ll learn:
  • Why you should care about financial management and reporting
  • What you need to know to review and understand accurate and timely financial statements, including chart of accounts, transactions and transaction flow, balance sheet, income statement and cash flow
  • Why you need a budget
  • How to create a budget
  • How to use this information for forecasting
  • How to manage against a budget, including controlling expenses and understanding the metrics associated with top line revenue
  • How other company owners and managers are successfully managing their finances
Presenter: Ben Edwards, Weatherby Consulting LLC/Newman-Dailey Resort Properties

Reservation Sales QUEST Training

When it comes to information, the balance of power has shifted to the caller’s side of the equation.  Most have done extensive research prior to calling; many are online while on the phone.  This program reinforces that rather than helping callers find what is available and letting them slip away to continue their online searching, the job of today’s agent is to help them to decide on which property and to move forward in their commitment.
Most VRMA members know Doug Kennedy as the lodging industry’s leading expert in reservations sales training techniques, having read his monthly training articles or attended the sessions he has presented at VRMA conferences since 1996.  This workshop provides participants an opportunity to gain exposure to the sales tactics from his newest program just launched this year called Reservations Sales QUEST. 
These contemporary tactics include:
  • Key questions for “un-masking the story” behind the caller’s plans.
  • Using the Value Pyramid sales model for selling the overall vacation experience beyond “booking units.”
  • Presenting descriptions that allure and entice and “narrate the pictures” they have seen online, rather than listing standard features.
  • Sample phrasing for working tenaciously to secure every sale; how to follow-up tenaciously when the callers say “no.” 
Each participant will receive a copy of the KTN Powerpoint presentation via email, allowing them to present the same program content to their own staff back at the office.  Those who are interested in additional resources can also purchase the corresponding Workshop Leader’s Guide, Participant Workbooks and/or DVD version of the Reservations QUEST program at a discounted rate during the program.  
Presenter: Doug Kennedy, Kennedy Training Network