The Vacation Rental Managers Association (VRMA)
exists to serve as an international vehicle to increase public awareness of vacation rental lodging and to enhance members’ businesses
through education, professional standards, marketing, political
involvement, and industry networking. Accepting this standard, VRMA members
aspire to observe its spirit in all of their activities and to conduct
their businesses ethically in accordance with the aspirational Articles set
forth below.
These Articles establish guidelines or ideals
that all VRMA members should strive to attain in an effort to raise the level of
professionalism and perceived value of service within the vacation rental
industry.
ARTICLE 1
In justice to those who place their interests in
a VRMA member’s care, VRMA members should endeavor to become and to remain
informed on matters affecting the vacation rental industry in their
community, state, and nation.
ARTICLE 2
In the interest of promoting cooperation and
enhancing the professional image, VRMA members should refrain from making false or
misleading statements or unsolicited criticism of other individuals or
companies working within the vacation rental industry and, if an opinion is sought
about another vacation rental practitioner, its business or its business
practices, any opinion should be offered in an objective, professional manner.
ARTICLE 3
VRMA members should endeavor to eliminate in
their communities any practices which could be damaging to the public or could
bring discredit to the vacation rental industry.
ARTICLE 4
VRMA members should endeavor to set a positive
example for the industry by scrupulously abiding by all state and local laws
and any Realtor® regulations which govern vacation rentals and the ethical
conduct of the vacation rental industry. Members should be proactive regarding
establishment and improvement of policies and procedures regulating
the vacation rental industry at the local, state, and national level.
ARTICLE 5
VRMA members should endeavor to share their
experiences with other members of the vacation rental industry with the express
goal of elevating the overall level of service performed and the resultant public
perception of the value of the industry generally.
ARTICLE 6
VRMA members should seek no unfair advantage over
competitors and should conduct their businesses so as to avoid controversies with others in the vacation rental industry.
ARTICLE 7
VRMA members should protect and promote the
interests of their owners/clients by treating their tenant/customers honestly and
fairly.
ARTICLE 8
VRMA members should avoid exaggeration,
misrepresentation, or concealment of pertinent facts relating to a specific property to all affected parties, including actual or potential owner/clients and
tenant/customers.
ARTICLE 9
VRMA members should not deny equal professional
services to any person for reasons of race, color, religion, sex, handicap,
familial status, or national origin. Members should not be parties to a plan to make
discriminatory decisions such as selective availability based upon the above
criteria.
ARTICLE 10
VRMA members should maintain a level of competent
service in keeping with the highest standards of the vacation rental
industry. Members should not present themselves as having expertise in fields beyond
their abilities and should not undertake to provide professional services
concerning a property or its value where they have a present or contemplated
interest unless such interest is specifically disclosed to all affected parties.
ARTICLE 11
VRMA members should not recommend or suggest to a
client or customer the use of services of another organization or business
in which they have a direct interest or in which they receive a fee without
disclosing such interest at the time of recommendation.
ARTICLE 12
VRMA members should present an accurate picture
of rental offerings in all advertising and representations to the public,
and should not advertise specific properties without authorization by the owner.
ARTICLE 13
For the protection of all parties, VRMA members
should assure that all financial obligations to owners and tenants be in writing
in a form which expresses the exact agreement, including any terms or
conditions. A copy of each agreement should be provided to the respective party upon
signature of such agreement.
ARTICLE 14
Signs giving notice of property available for
lease or rent should not be placed on a property without consent of the owner. Sign
design and placement should be in compliance with local zoning requirements and any
applicable association rules and regulations.
ARTICLE 15
VRMA members, prior to entering into a
relationship with a property owner, should make a reasonable effort to determine
whether the prospective client is subject to a current, valid exclusive agreement
with another rental management firm to provide the same type of rental services.
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