Attendee Marketing Toolkits

2014 Annual Conference
October 26 - 29, 2014
Sheraton San Diego Hotel & Marina
San Diego, California

#vrma2014


Advance registration closes Oct. 16. 
Register now

 
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Attending the Annual Conference is a significant investment in your company's future. It proves that you are on the leading edge of the industry and that you are tirelessly working to improve guest and homeowner satisfaction.

Position yourself as an industry leader by taking the time to let all your key audiences know you are attending the Annual Conference.

We hope you will include the following suggested blurbs in your upcoming blogs, e-newsletters, Facebook profile, and Twitter feed. Feel free to edit the information to fit the space you have available. We look forward to seeing you at the Annual Conference!

 

Promotional Text: Vacation Rental Management Companies
 


Sample Blog/Newsletter Announcement

(Company name)  is headed to sunny San Diego for the Vacation Rental Managers Association Annual Conference Oct. 26-29, 2014. With more than 900 of the industry’s top leaders in attendance last year, the VRMA Annual Conference is the largest event in the professionally managed vacation rental industry. It offers the latest tips, information, and strategies available through educational sessions and networking opportunities. The ideas and techniques we learn at the VRMA Annual Conference can be immediately implemented to improve our business, provide better value to homeowners and boost guest satisfaction. We can't wait to share all the great ideas we pick up there!

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Sample Facebook Posts:
Studies indicate that many Facebook users don’t read posts that are longer than 250 characters (about 3 lines). We suggest keeping your statuses brief or using those first 3 lines to entice your audience to keep reading. Feel free to tailor these for your personal and company pages.

Sample Facebook Post #1: We’re headed to sunny San Diego for the upcoming @Vacation Rental Managers Association Annual Conference Oct. 26-29. We'll be there with hundreds of other leaders in the vacation rental industry for education, networking and best practices. We can't wait to share all the great ideas we'll pick up there!

Sample Facebook Post #2: We are so excited about the @Vacation Rental Managers Association Annual Conference Oct. 26-29 in San Diego, CA! We plan to return even more excited and well-equipped take our customer satisfaction over the top. We believe that education is key to staying on top of the game!

Sample Facebook Post #3: We are going to San Diego for the @Vacation Rental Managers Association Annual Conference Oct. 26-29. We will be joining hundreds of the vacation rental industry’s top leaders for education and networking. Look for new and exciting things to come when we return!

Sample Facebook Graphic: Sometimes a picture is worth a thousand words--especially on social media. Feel free to download and share the graphic below on your personal and company pages:

    

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Sample Tweets:
Remember, Tweets have a pretty short life-span, so tweeting multiple times prior to the event will increase the chances that people will see your message.

Sample Tweet #1: Sail on in to the @VRMA Annual #Conference in #SanDiego Oct. 26-29! It’s the largest professional #VacationRental event! #VRMA2014 (Tweet this message)

Sample Tweet #2: If you’re in the #VacationRental industry, join us at the @VRMA Annual #Conference in #SanDiego, Oct. 26-29! #VRMA2014  (Tweet this message)

Sample Tweet #3: Why are we going to the #VRMA2014 Annual Conference in #SanDiego? #Education #Networking www.vrma.com (Tweet this message)

Sample Tweet #4: Guess where we’ll be staying Oct 26-29 for the @VRMA Annual #Conference… http://bit.ly/1s4igpt #SanDiego #VRMA2014 @sheratonsd  (Tweet this message)

Sample Tweet #5: Look for new & exciting things to come when we return from @VRMA Annual #Conference!  #Education #Innovation #VRMA2014 www.vrma.com  (Tweet this message)

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Press Release Templates:

Sample press release for distribution prior to event (Word)
Sample press release for distribution after event (Word)

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Sharable Video

Keynote Speaker John DiJulius: Conference Preview (YouTube)

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Promotional Text: Suppliers and Exhibitors

Coupon Code Competition:

Back by popular demand: Bragging rights are again up for grabs for this year's Annual Conference Coupon Code Competition.

Want to offer your non-VRMA member clients $100 off their Annual Conference registration? Simply email us and we will set up a coupon code that you can use to promote the event.

Any non-member who registers using this code will receive $100 off their registration fees. (VRMA members always receive the best rates.) The winner of the coupon code competition will be announced at the Annual Conference.

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Sample Blog/Newsletter Announcement: 

 

(Company name) is headed to SoCal! Be sure to check out our booth at the upcoming Vacation Rental Managers Association Annual Conference Oct. 26-29 in San Diego, California. This event brings together the key players in the vacation rental industry for education, networking, best practices and, last but not least, fun! We’ll be giving away (insert prizes and explanations—raffle, first to stop by the booth, etc.—if applicable.) We hope to see you at the Sheraton San Diego Hotel & Marina in October! To learn more, or to register, visit www.vrma.com. With more than 900 leading vacation rental professionals expected to attend, this is the one industry event you can't afford to miss.

Not a VRMA member? We are happy to offer a $100 discount to our non-member clients! Simply enter our coupon code (YOUR COUPON CODE HERE*) when you register online to save $100 off the non-member rates. (VRMA members still receive the best rates.)


 

*Supplier members: Sign up for your coupon code here

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Sample Facebook Posts:

Studies indicate that many Facebook users don’t read posts that are longer than about 3 lines. We suggest keeping your statuses brief or using those first 3 lines to entice your audience to keep reading.

Want to sweeten the deal for your clients? Participate in the coupon code competition and be sure to include information giving your customers a chance to save $100!

Sample Facebook Post #1: We’re headed to sunny San Diego! Join us at the 2014 @Vacation Rental Managers Association Annual Conference Oct 26-29 in San Diego, CA. We’ll be giving away (insert prizes and explanations—raffle, first to stop by the booth, etc.—if applicable.) Learn more and/or register at www.vrma.com.

Sample Facebook Post #2: Join us in San Diego, CA Oct. 26-29 for the @Vacation Rental Managers Association Annual Conference! We’ve got some great prizes to give away and are excited to network with some of the industry’s best! Go to www.vrma.com for more info.

Sample Facebook Post #3: Meet us October 26-29 in San Diego, CA! We will be at the @Vacation Rental Managers Association Annual Conference. For more info visit www.vrma.com.

Sample Facebook Graphic: Sometimes a picture is worth a thousand words--especially on social media. Feel free to download and share the graphic below on your personal and company pages:

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Sample Tweets

Remember, Tweets have a pretty short life-span, so tweeting multiple times prior to the event will increase the chances that people will see your message.

Want to sweeten the deal for your clients? Participate in the coupon code competition and be sure to include information giving your customers a chance to save $100!

Sample Tweet #1: Come join us as we’re headed to the @VRMA Annual #Conference in #SanDiego Oct. 26-29! Will you be there? Register now: www.vrma.com. #VRMA2014  (Tweet this message)

Sample Tweet #2: Sail on in to #SanDiego Oct 26-29 for the #VRMA2014 Annual #Conference! #VacationRental #Managers #Education www.vrma.com (Tweet this message)

Sample Tweet #3: Why are we going the #VRMA2014 Annual #Conference? #VacationRental #Education #Networking #SanDiego www.vrma.com (Tweet this message)

Sample Tweet #4: #VacationRental #Managers Annual #Conference is coming up in #SanDiego! Oct 26-29! @VRMA Join us! #VRMA2014 www.vrma.com  (Tweet this message)

 

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  Sample Press Release

Want to sweeten the deal for your clients? Participate in the coupon code competition and be sure to include information giving your customers a chance to save $100!

Sample press release for distribution prior to event (Word)

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Sharable Videos

Keynote Speaker John DiJulius: Conference Preview (YouTube)

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Banner Ads
Do you have banner advertising space on your website? We've created sample banner ads that you can place on your site to advertise the 2014 Annual Conference to your clients. Images can be linked to: http://www.vrma.com/annualconference

 


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Promotional Text: Conference Speakers


Being selected as a speaker at the upcoming VRMA Annual Conference is an honor – you have been identified as one of the top voices in the vacation rental industry. We hope you’ll take some time to brag on yourself for this achievement!

Sample Company Blog/Newsletter Announcement:

Congratulations to [Speaker’s full name], [speaker’s title], for being selected as a speaker for the 2014 Vacation Rental Managers Association (VRMA) Annual Conference in San Diego, California! [Name] was selected by a committee of vacation rental industry leaders because of [his/her] expertise in [insert applicable information].

[Name] will present a session titled [insert session name] at the 2014 VRMA Annual Conference Oct. 26-29 in San Diego, CA! More than 900 attendees were in attendance at the 2013 Conference. The Annual Conference provides those in the vacation rental business with top-notch education and networking opportunities alongside some of the industry’s most influential players. We hope to see you there! To learn more or to register, visit www.vrma.com.


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Sample Facebook Posts:
Studies indicate that many Facebook users don’t read posts that are longer than 250 characters (about 3 lines). We suggest keeping your statuses brief or using those first 3 lines to entice your audience to keep reading.

From Company Facebook Page: (Consider posting a picture of the employee/speaker to compliment a congratulations status)

Sample Facebook Post #1: We’ve been selected to present at the @Vacation Rental Managers Association Annual Conference Oct. 26-29 in San Diego, CA! We’re so very honored to be invited to present among top industry leaders. Hope to see you there! Visit www.vrma.com for more info.

Sample Facebook Post #2: A huge congratulations to our very own, [Speaker’s full name], [speaker’s title], for being selected to speak at the @Vacation Rental Managers Association's Annual Conference Oct. 26-29! [He/She] was selected among some of the most influential people in the Vacation Rental Management industry. Like this status to help congratulate [him/her] and visit www.vrma.com for more info about the event.

Sample Facebook Post #3: Like or share this post to help us congratulate [Speaker’s full name], [speaker’s title], for being selected to speak at the upcoming @Vacation Rental Managers Association  Annual Conference in San Diego, CA Oct. 26-29! [He/She] will present a session titled [insert session name]. We hope to see you there! To learn more, visit www.vrma.com.

Sample Facebook Graphic: Sometimes a picture is worth a thousand words--especially on social media. Feel free to download and share the graphic below on your personal and company pages:

        

From Personal Facebook Page:


Sample Facebook Post #1: I’m honored to announce that I’ve been selected to speak at the Vacation Rental Managers Association's Annual Conference in San Diego, CA Oct. 26-29! I will be presenting a session titled [insert session name]. More than 900 attendees are expected to attend for education and networking opportunities with some of the most influential players in the vacation rental industry. Hope to see you there!

Sample Facebook Post #2: I will be presenting at the Vacation Rental Managers Association's Annual Conference Oct. 26-29 in San Diego, CA! This is a great opportunity for education, networking and inspiration from other professionals in the vacation rental industry! If you’re going, message me and maybe we can meet up! Can’t wait to see you there!

Sample Facebook Graphic: Sometimes a picture is worth a thousand words--especially on social media. Feel free to download and share the graphic below on your personal and company pages:



 

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Sample Tweets

Remember, Tweets have a pretty short life-span, so tweeting multiple times prior to the event will increase the chances that people will see your message.

From company’s Twitter account:

Sample Tweet #1: 
We’ve been selected to present a session at the #VRMA2014 Annual #Conference! Will you be there? Learn more & register: www.vrma.com.(Tweet this message)

Sample Tweet #2: We’re presenting at the #VRMA2014 Annual #Conference in #SanDiego Oct 26-29 among top industry leaders! www.vrma.com #Education  (Tweet this message)


From your personal Twitter account:

Sample Tweet #1: 
I'll be presenting a session at the #VRMA2014 Annual #Conference RE: #vacationrentals. Learn more & register: www.vrma.com. (Tweet this message)

Sample Tweet #2: Excited to speak at the #VRMA2014 #Conference in #SanDiego at the @sheratonsd in Oct! Who else is going? www.vrma.com  (Tweet this message)

Sample Tweet #3: I will be presenting a session at the #VRMA2014 #vacationrental #Conference in #SanDiego in Oct! Join Me! www.vrma.com (Tweet this message)

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Press Release Templates

Conference Speaker Press Release Template (Word)

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Sharable Videos

Keynote Speaker John DiJulius: Conference Preview (YouTube)
 

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