Archive August 2013

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Getting Away In Boothbay

Members in Boothbay, Maine are getting creative to build excitement for VRMA's reality television series Getting Away Together.

Email Subject Lines: 8 Tips for Getting your Emails Opened

The Subject line of your email campaign is the first thing your reader sees and can mean the difference between being read and being dumped.

Annual Conference: Sneak Peek

The 2013 VRMA Annual Conference, Oct. 20-23, 2013 in Nashville, is just weeks away!

Part 2: Confessions of a Vacation Rental Marketing Director

Vacation rental inbound marketing: The lowest-hanging fruit with the highest payoff.

Top Educational Resources for Mastering Vacation Rental Marketing

No matter vacation rental properties you manage, obtaining marketing knowledge-- and being able to successfully implement it-- plays an important role in boosting occupancy rates.