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Archive November 2016

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Is Your E-mail Inbox an Untapped Distribution Channel?

By now most vacation rental companies have long recognized the potential of outbound e-mails as a marketing tool and have actualized their potential in that area. However, too many still overlook their e-mail inbox as being a distribution channel worthy of attention. While we may prefer that guests book online or contact us via telephone, many guests prefer to just click over an e-mail to the “rentals@...” address posted on your website or to fill in an inquiry form.  

 

New England Vacation Rental Management Association

Our next New England Vacation Rental Management (NEVRMA) meeting is soon approaching. It will be held on Monday, December 5 at the Loon Mountain Club www.mtnclub.com in Lincoln, NH. We hope you can make it!   

 

The National Conference

The VRMA Advocacy Toolkit has expanded once again. The new tools will assist members in creating local and regional organizations to be advocates for the short-term rental market place. A set of videos has been added on various topics you may encounter while forming your advocacy organization. These short videos were designed to give you quick access to tips and how-to information. 

 

Building Your Business on Trust

If you grew up anywhere in the U.S., you know what McDonald's does. Their job is to sell fast food. But have you ever stopped to consider what business McDonald's is actually in? I don’t mean fast food; I mean owning the largest portfolio of high-traffic real estate on the planet.