Shake-ups in the collaborative industry
The collaborative industry has been growing at an exponential rate, with the business model roughly defined as consumer peer-to-peer sharing of resources (for example: car sharing, rental accommodation or bike sharing). While the industry is by no means new, public awareness and inherent demand have moved the industry into the mainstream with the growth of companies such as Uber and Airbnb. Not only is it disrupting the traditional sales industry and forcing a rethink of strategy, but it is also changing and developing as it establishes itself. We look into how this industry is changing right now.
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5 Tips for Better Pay-Per-Click Campaigns
When it comes to advertising, pay per click (PPC) is about as simple as it gets—in theory. And while the bidding process behind this advertising channel is certainly a bit more complex, it is an emerging medium that you should be utilizing. Here are five tips we believe will aid you in managing your own PPC campaign.
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Drum Up More Business During Your Off Season
Did you know that out of the almost 6 million vacation rental properties in the United States, almost all of them sit vacant for up to 85 percent of the year, depending on the location? This is the shocking truth and, unless you operate in Hawaii or some other beauteous island locale, chances are your off seasons can be even more killer than what that statistic makes apparent.
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The First Tools of the New VRMA Advocacy Toolkit
Short-term rental regulations continue to spread across the U.S. from the smallest town to largest state. Greg Holcomb, senior advocacy coordinator for VRMA, shares details of the first components of an advocacy toolkit to help members fight off burdensome rules that can greatly restrict the rental of properties you manage.
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Why Competition May Be the Best Thing for Vacation Rental Property Managers
Although most businesses dream of having a market all to themselves, studies and history show us that more players in the market can be a good thing. Competition is the key driver of performance and inspires the adoption of innovation as companies adapt and new ideas emerge in the industry.
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Never Try to Prove Guests Wrong, Even When They Are
Doug Kennedy, president of the Kennedy Training Network, reflects on his own experience with customer service and shares some valuable tips on how to diffuse difficult customer situations.
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Make Your Inn, B&B or Vacation Rental Property Stand Out
Differentiating your property from the masses can be tough. Susan Sternthal from InnStyle, a longtime VRMA member, has some tips for helping your property stand out from the crowd.
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5 Surefire Ways to Improve Your Vacation Rental Reviews
Customer reviews can make or break a vacation rental's online presence. But how can you secure the positive feedback you need to make an impact online? MaidThis gives five fool-proof tips for making sure your guests are leaving great reviews.
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Press Release: VRMA Responds to Arizona SB 1350
WASHINGTON, D.C. - The Vacation Rental Managers Association (VRMA), an international trade association representing professional property managers of traditional short-term vacation rentals, released the following statement in response to the Arizona House of Representatives passing SB 1350.
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Trends in the Vacation Rental Industry: How Did Q1 Live Up to Our Predictions?
Each quarter, Andrew McConnell reviews the major trends and developments in the vacation rental industry. The first quarter of 2016, says Andrew, is already proving to be "disruptive, lucrative (for some) and incredibly revealing."
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