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Is Your E-mail Inbox an Untapped Distribution Channel?

By now most vacation rental companies have long recognized the potential of outbound e-mails as a marketing tool and have actualized their potential in that area. However, too many still overlook their e-mail inbox as being a distribution channel worthy of attention. While we may prefer that guests book online or contact us via telephone, many guests prefer to just click over an e-mail to the “rentals@...” address posted on your website or to fill in an inquiry form.  

 

New England Vacation Rental Management Association

Our next New England Vacation Rental Management (NEVRMA) meeting is soon approaching. It will be held on Monday, December 5 at the Loon Mountain Club www.mtnclub.com in Lincoln, NH. We hope you can make it!   

 

The National Conference

The VRMA Advocacy Toolkit has expanded once again. The new tools will assist members in creating local and regional organizations to be advocates for the short-term rental market place. A set of videos has been added on various topics you may encounter while forming your advocacy organization. These short videos were designed to give you quick access to tips and how-to information. 

 

Building Your Business on Trust

If you grew up anywhere in the U.S., you know what McDonald's does. Their job is to sell fast food. But have you ever stopped to consider what business McDonald's is actually in? I don't mean fast food; I mean owning the largest portfolio of high-traffic real estate on the planet.
 

Improve Conversions on Vacation Rental Websites: Part 2

We hope that by now you have had the opportunity to read part one of this post, take a look at the analytics of your website and understand on how your visitors move around your pages. In this article we look at five reasons why potential customers might leave vacation rental websites without converting.
 

Vacation Renter Security Quiz Part 2: What Are Your Next Steps?

Last week, part one of the Vacation Renter Security Quiz started to look into what security measures you should take to prevent being victimized. Take the rest of this quiz today to learn more about what to do when an online prospective renter provides credit card payment and subsequent issues when dealing with such.
 

Trends in the Vacation Rental Industry: Q3 2016

Perhaps the biggest news to come out of quarter three is that the Founder and CEO of HomeAway, Brian Sharples, stepped down. Not necessarily a trend in itself, his replacement, experienced Expedia executive, John Kim, signaled that this is part of the larger trend that shaping this quarter: The Big Boys taking all the fun out of guessing what comes next.

 

Vacation Renter Security Quiz Part 1: Are You Prepared?

There is fraud risk everywhere on the Internet, and with their skyrocketing popularity, vacation rental websites are no exception. If you are a vacation rental homeowner or property manager, and use an online marketplace to rent out your vacation home, it's important not to take the platform's security measures for granted. While advanced technology can usually spot fraudsters, there are also actions that you should take to ensure that you do not become another fraud statistic, or be taken advantage of by your renters looking for loopholes in your rental contract. 
 

Your Guide to Best Practices in Short-term Vacation Rental Regulations

The VRMA tracks state and local regulatory issues related to short-term rentals across the U.S. All too often communities miss the mark on creating equitable rules that protect residents, property owners and the community as a whole. The U.S. Conference of Mayors advises that “fair regulation of short-term rentals ensures greater compliance.” Instead, communities often create knee-jerk policies that generate more problems than solutions, including outright bans. This type of reaction is exactly why the U. S. Conference of Mayors warned that “onerous regulations of short-term rentals can drive the industry underground,” which is ultimately counter-productive to policy makers' goals. 
 

5 Steps to Drive Revenue with a Cost-effective Content Strategy

By now, most of us in the vacation rental space are convinced that quality content is an essential part of your marketing outlay, and a solid content strategy is cheaper than you think (even if writing, design and social media aren't your strong suits). Here are five steps to get your content strategy started, whether you're a small, family-owned business or a large national firm.
 

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