Improve Conversions on Vacation Rental Websites: Part 2

We hope that by now you have had the opportunity to read part one of this post, take a look at the analytics of your website and understand on how your visitors move around your pages. In this article we look at five reasons why potential customers might leave vacation rental websites without converting.

Vacation Renter Security Quiz Part 2: What Are Your Next Steps?

Last week, part one of the Vacation Renter Security Quiz started to look into what security measures you should take to prevent being victimized. Take the rest of this quiz today to learn more about what to do when an online prospective renter provides credit card payment and subsequent issues when dealing with such.

Trends in the Vacation Rental Industry: Q3 2016

Perhaps the biggest news to come out of quarter three is that the Founder and CEO of HomeAway, Brian Sharples, stepped down. Not necessarily a trend in itself, his replacement, experienced Expedia executive, John Kim, signaled that this is part of the larger trend that shaping this quarter: The Big Boys taking all the fun out of guessing what comes next.


Vacation Renter Security Quiz Part 1: Are You Prepared?

There is fraud risk everywhere on the Internet, and with their skyrocketing popularity, vacation rental websites are no exception. If you are a vacation rental homeowner or property manager, and use an online marketplace to rent out your vacation home, it's important not to take the platform's security measures for granted. While advanced technology can usually spot fraudsters, there are also actions that you should take to ensure that you do not become another fraud statistic, or be taken advantage of by your renters looking for loopholes in your rental contract. 

Your Guide to Best Practices in Short-term Vacation Rental Regulations

The VRMA tracks state and local regulatory issues related to short-term rentals across the U.S. All too often communities miss the mark on creating equitable rules that protect residents, property owners and the community as a whole. The U.S. Conference of Mayors advises that “fair regulation of short-term rentals ensures greater compliance.” Instead, communities often create knee-jerk policies that generate more problems than solutions, including outright bans. This type of reaction is exactly why the U. S. Conference of Mayors warned that “onerous regulations of short-term rentals can drive the industry underground,” which is ultimately counter-productive to policy makers' goals. 

5 Steps to Drive Revenue with a Cost-effective Content Strategy

By now, most of us in the vacation rental space are convinced that quality content is an essential part of your marketing outlay, and a solid content strategy is cheaper than you think (even if writing, design and social media aren't your strong suits). Here are five steps to get your content strategy started, whether you're a small, family-owned business or a large national firm.

How to improve online booking conversions from your vacation rental website

Imagine the situation: A potential guest comes to your website, searches for a property for specific dates, proceeds to book, and on the final screen, leaves your site. It's far too common. In fact, research in 2015 by Adobe showed that only 2.4 percent of people who browse for hospitality and travel-related products make a booking. This article is the first of a series that investigates reasons why visitors leave, and what you can do to help convert them into guests.

What You Need to Know: Mattress Protection and Hygiene

Homeowners who are the only ones sleeping in their beds may not be as concerned about mattress protection and hygiene as vacation rental managers. As a VRM, you can never be too careful about protecting your mattresses from human contamination, bedbugs, dust mites and other pesky problems. Protecting your mattresses from bodily fluids — including blood, urine, perspiration and what isn't easily seen on the mattress — is necessary to ensure good mattress hygiene.

Vacation Rental Reservations Agents: It's Not Our Job to Help Find What's Available, But Rather to Help Them Decide Which to Book

Besides providing reservations sales training and telephone mystery shopping for the vacation rental industry, many companies have hired me to do consulting regarding their overall sales and service levels. In this case, I often place calls directly to the reservations rental sales agents. 

5 Customer Review Tips to Increase Your Vacation Rental Bookings

Replies to guest reviews can boost your brand
Writing a response to both positive and negative guest reviews and testimonials has been shown to be a valuable use of time in influencing new customers to purchase from a company, and to encourage repeat purchases from existing customers. Some vacation rental companies may consider negative guest reviews to be damaging, but as long as the majority of reviews are positive, an occasional negative review can actually prove beneficial.