Blog

Why Vacation Rental Managers Should Be Podcasting

There is an intimacy about a podcast that can’t be achieved by blogging – an engagement with the speaker that goes way beyond the written word.  On top of that, listeners are more likely to stay with an entertaining podcast for longer than they would a blog post.

VRMA European Seminar: Follow Along on Social Media

Your chance to connect with the European holiday rental market.


Remarketing Advertising for Huge Returns

Remarketing ads keep your brand top-of-mind during the vacation planning decision making process by encouraging them to come back to your site and book. If you're able to have a visitor return 3 or 4 times, your conversion rate goes up significantly. Here's a step-by-step guide to effective remarketing.

You Don't Need Hands to Moonwalk...

...but VRMA does need you to volunteer.

What T-Shirts Can Teach You About Facebook Advertising

However, online advertising, even on Facebook, is daunting and can be so completely overwhelming that it’s easy to get lost in a sea of choices, options, toggle buttons and jargon.  My goal is to throw out the garbage and give you a basic understanding of how Facebook advertising works... by way of t-shirts.

[February Webinar] A Guide to Helping Your Owners Navigate The Legal Implications of Owning a Vacation Rental

 Join us for an upcoming VRMA webinar on February 27.



VRM Education Opportunities

"Knowledge has to be improved, challenged and increased constantly, or it vanishes." - Peter Drucker

Vacation Rental Marketing Q&A: Your Top Questions Answered

What an awesome time we had on last week’s webinar, The One Page Marketing Plan! We had lots of questions from attendees and wanted to get a chance to address those for everyone.

Revenue and Yield Management: Overcoming Challenges Unique To The Vacation Rental Industry

There is one lodging business process that is significantly different when it comes to the vacation rental space versus the traditional hotel industry; the process of revenue and yield management.  



APIs & The Power of Content

Like many industries, the vacation rental management industry has been revolutionized in recent years by mobile and Internet technologies. These changes make our lives easier. They also make our lives a bit more complicated. They have changed the way we do business and, most importantly, they have expanded the opportunities available to us.