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How to Create Interesting and Valuable Marketing Content in a Competitive Vacation Rental Marketplace

With various social media sites competing for your attention and content, it's difficult to determine exactly where you should be spending your time, and what content you should post. There are blogs and articles to be written, infographics to be created, and photos and videos to be captured. As a vacation rental manager, you are probably asking which of these channels and types of content are going to drive qualified consumers to your vacation rental properties.

 

The Acquisition Survival Guide

If you're the owner of a vacation rental management company, you've probably considered selling your business. Vacasa has acquired 40 vacation rental management companies of all sizes from across the U.S. During our many conversations with VRMOs, we've learned how to ensure a positive acquisition experience. After all, a successful transaction isn't just about the dollar amount — it's also about feeling accomplished and content with the outcome. So whether an acquisition is right around the corner or still a hypothetical, here are our best tips for a good experience.
 

Getting Your Vacation Rental Ready for Guests

Every summer I look forward to visiting my home by the beach in New Jersey.

As much as I love the house, the summer and the beach, maintaining the home isn't a simple job. After my husband and I make the nearly two-hour drive to our summer home, there's always work to be done.
 

2017 Advocacy Outlook

The 2016 elections are behind us, and soon the 2017 legislative sessions will be underway. This next year will have a number of legislative opportunities to protect the vacation rental industry. However, there will always be threats, like those from the hotel industry.
 

Addressing Bias and Discrimination in the Vacation Rental Industry

I recently read a blog by Fischer Phillips, a law firm, entitled “How The Sharing Economy Can Tackle Discrimination Claims,” which deals with the issue of how companies working in the sharing economy need to acknowledge and deal with discrimination claims. 
 

Four Tips for Revitalizing Your Vacation Rental

As more travelers look to vacation rentals as unique and convenient alternatives to hotels, we in the industry have to step up our hospitality game. As an interior designer and early employee at Vacasa. I've seen firsthand how designing an attractive, practical vacation rental enhances the guest experience — earning higher reviews, more bookings and a better ROI. Here are my top four tips for creating a stylish, welcoming space for your guests.

Is Your E-mail Inbox an Untapped Distribution Channel?

By now most vacation rental companies have long recognized the potential of outbound e-mails as a marketing tool and have actualized their potential in that area. However, too many still overlook their e-mail inbox as being a distribution channel worthy of attention. While we may prefer that guests book online or contact us via telephone, many guests prefer to just click over an e-mail to the “rentals@...” address posted on your website or to fill in an inquiry form.  

 

New England Vacation Rental Management Association

Our next New England Vacation Rental Management (NEVRMA) meeting is soon approaching. It will be held on Monday, December 5 at the Loon Mountain Club www.mtnclub.com in Lincoln, NH. We hope you can make it!   

 

The National Conference

The VRMA Advocacy Toolkit has expanded once again. The new tools will assist members in creating local and regional organizations to be advocates for the short-term rental market place. A set of videos has been added on various topics you may encounter while forming your advocacy organization. These short videos were designed to give you quick access to tips and how-to information. 

 

Building Your Business on Trust

If you grew up anywhere in the U.S., you know what McDonald's does. Their job is to sell fast food. But have you ever stopped to consider what business McDonald's is actually in? I don't mean fast food; I mean owning the largest portfolio of high-traffic real estate on the planet.
 

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