Blog

Effective Placement of Links in Vacation Rental Email Marketing

Want to increase the click-through rates in your e-mail marketing? Link placement matters. Learn where you should place your links to increase traffic back to your website.

Providing Excellent Customer Service

When I think about the topic, Providing Excellent Customer Service, the first thing that comes to mind is my favorite quote, Everyone's Perception is Their Own Reality. So really, excellent customer service will look different to every customer we encounter.

Three's a Charm: Making Your Vacation Rental a Habit for Your Customers

From driving the same route to work every day to ordering coffee, so many of your actions are automatic because we develop habits based on heuristics, the mental shortcuts we take due to familiarity. What if customers would choose your vacation rental site based on this principle?

Shhh! The secret to the perfect hotel bed experience

Crisp White Sheets Layered, Tucked and Folded to Perfection...The Secret to the Hotel Bed Experience!

Pursuit of Profit: When are Call Centers Profitable?

If the Internet and rent by owner sites have taught us anything, it is the importance of responding promptly to renter inquiries. Call centers allow us to catch after-hours or overflow calls without having to add staff. The challenge is in understanding when they increase or decrease profit.

Ready for your close-up? VRMA video competition is back!

VRMA members are the best of the best in the vacation rental industry. Here's your chance to showcase your company!


Attention Vacation Rental Reservations Agents: Go Beyond Website Search Support

Potential guests have more information available at their fingertips than ever before--meaning the balance has shifted from the sales agent to the consumer. How can savvy sales agents go beyond reciting information available on the website to close the sale?

The Five R's of Owner Retention

Studies conducted by the U.S. Small Business Administration and U.S. Chamber of Commerce have found that acquiring new rental customers can cost as much as five to seven times more than simply retaining existing customers. The fact that customer profitability tends to increase over the life of a retained customer is added incentive for businesses to allocate more resources to sharpening their customer retention strategies.

What Is a Customer Service Revolution?

Gain a competitive advantage by creating a customer service revolution within your vacation rental management company.


VRMA in the News: The Sharing Economy's Growing Pains

Latest VRMA media mention from Reuters Video.