2014 Annual Conference: Follow Along on Social Media

 Don't miss a minute of the largest event in VRMA history.

How to Make the Most of the Annual Conference

Coming to the Annual Conference? Here are tips from a vacation rental manager on how to make the most of the event.

Is Yours "Just" a Vacation "Unit"?

The balance of power has shifted to the caller's side of the equation. How can reservations agents provide information beyond what's listed on the website?

Trends in the Vacation Rental Industry: Q3 2014

An overview of industry trends--and what they mean for your business.

Effective Placement of Links in Vacation Rental Email Marketing

Want to increase the click-through rates in your e-mail marketing? Link placement matters. Learn where you should place your links to increase traffic back to your website.

Providing Excellent Customer Service

When I think about the topic, Providing Excellent Customer Service, the first thing that comes to mind is my favorite quote, Everyone's Perception is Their Own Reality. So really, excellent customer service will look different to every customer we encounter.

Three's a Charm: Making Your Vacation Rental a Habit for Your Customers

From driving the same route to work every day to ordering coffee, so many of your actions are automatic because we develop habits based on heuristics, the mental shortcuts we take due to familiarity. What if customers would choose your vacation rental site based on this principle?

Shhh! The secret to the perfect hotel bed experience

Crisp White Sheets Layered, Tucked and Folded to Perfection...The Secret to the Hotel Bed Experience!

Pursuit of Profit: When are Call Centers Profitable?

If the Internet and rent by owner sites have taught us anything, it is the importance of responding promptly to renter inquiries. Call centers allow us to catch after-hours or overflow calls without having to add staff. The challenge is in understanding when they increase or decrease profit.

Ready for your close-up? VRMA video competition is back!

VRMA members are the best of the best in the vacation rental industry. Here's your chance to showcase your company!