Blog

Why Vacation Rental Managers Should Be Podcasting

There is an intimacy about a podcast that can’t be achieved by blogging – an engagement with the speaker that goes way beyond the written word.  On top of that, listeners are more likely to stay with an entertaining podcast for longer than they would a blog post.

Remarketing Advertising for Huge Returns

Remarketing ads keep your brand top-of-mind during the vacation planning decision making process by encouraging them to come back to your site and book. If you're able to have a visitor return 3 or 4 times, your conversion rate goes up significantly. Here's a step-by-step guide to effective remarketing.

What T-Shirts Can Teach You About Facebook Advertising

However, online advertising, even on Facebook, is daunting and can be so completely overwhelming that it’s easy to get lost in a sea of choices, options, toggle buttons and jargon.  My goal is to throw out the garbage and give you a basic understanding of how Facebook advertising works... by way of t-shirts.

Vacation Rental Marketing Q&A: Your Top Questions Answered

What an awesome time we had on last week’s webinar, The One Page Marketing Plan! We had lots of questions from attendees and wanted to get a chance to address those for everyone.

APIs & The Power of Content

Like many industries, the vacation rental management industry has been revolutionized in recent years by mobile and Internet technologies. These changes make our lives easier. They also make our lives a bit more complicated. They have changed the way we do business and, most importantly, they have expanded the opportunities available to us. 

A Day in the Life of a VRM: One Easy Way to Increase Bookings

Would you like to increase your bookings? A simple and easy way to help generate “repeat guest” bookings is by sending a handwritten thank you card after your guest has departed. 

6 Tips for Communicating with Owners on Social Media

What's the biggest opportunity for your social media efforts? Networking with owners! 

 

Fall Planning: Make Hay While the (Off Season) Sun Shines

This is the first time in about four months that you’ve had a chance to take a breath, but more importantly, to start thinking strategically. It’s easy to become distracted, but now is the time to “make hay” for the coming year. 

Is Yours "Just" a Vacation "Unit"?

The balance of power has shifted to the caller's side of the equation. How can reservations agents provide information beyond what's listed on the website?

Effective Placement of Links in Vacation Rental Email Marketing

Want to increase the click-through rates in your e-mail marketing? Link placement matters. Learn where you should place your links to increase traffic back to your website.