Fall Planning: Make Hay While the (Off Season) Sun Shines
This is the first time in about four months that you’ve had a chance to take a breath, but more importantly, to start thinking strategically. It’s easy to become distracted, but now is the time to “make hay” for the coming year.
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Is Yours "Just" a Vacation "Unit"?
The balance of power has shifted to the caller's side of the equation. How can reservations agents provide information beyond what's listed on the website?
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Effective Placement of Links in Vacation Rental Email MarketingWant to increase the click-through rates in your e-mail marketing? Link placement matters. Learn where you should place your links to increase traffic back to your website.
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Three's a Charm: Making Your Vacation Rental a Habit for Your CustomersFrom driving the same route to work every day to ordering coffee, so many of your actions are automatic because we develop habits based on heuristics, the mental shortcuts we take due to familiarity. What if customers would choose your vacation rental site based on this principle?
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Attention Vacation Rental Reservations Agents: Go Beyond Website Search SupportPotential guests have more information available at their fingertips than ever before--meaning the balance has shifted from the sales agent to the consumer. How can savvy sales agents go beyond reciting information available on the website to close the sale?
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Facebook 101: A Vacation Rental Manager's Guide to Maintaining InteractionThe wonderful world of social media is an ever-increasing form of interaction between customer and service. For vacation rental management companies, it is important to know the correct approach in order to maximize exposure and increase leads and conversions.
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Summer Lovin': 12 Tips for Vacation Rental Marketing Magic Summer may be the busiest time of year for most vacation rental managers, but it's important not to lose sight of the steps you need to take to make the most of your marketing efforts over the next few months.
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New Email Marketing Laws That You Must Know as a Vacation Rental MarketerHave you ever received an inquiry or booking from someone in Canada? Do you think you may receive an inquiry or booking from someone in Canada? Then you need to be aware of new anti-spam legislation beginning July 1 that will affect your e-mail marketing strategy for these guests.
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Google+ Changes: How they affect vacation rental marketingHave you dedicated any time or resources to Google+? If you have for your business, chances are you still don't spend a significant amount of time on Google+ personally. There has been a lot of recent news about changes on Google+ that will impact the vacation rental industry.
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Easy Report to Analyze Vacation Rental Marketing CompetitionWe all recognize the importance of online marketing. But how do you know how you stack up against your competition?
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