Blog

Video is the New Internet for Vacation Rentals

How can you, as a vacation rental manager, make your listings stand out above the crowd and grab the attention of overwhelmed online consumers? The answer is video. 

Utilizing Search Engines to Improve Homeowner Acquisition

Looking for a new tool that can get your company's name out in front of an entire population of people just dying to use your property management services? Search engine optimization might be the answer.

[New whitepaper] A primer on social media for VRMs: Facebook

For small and medium-sized vacation rental managers, social media is an easy way to generate interest and awareness of your properties. How can you set your company up for success?

How to Prosper from Hospitality Industry's Top Trends

Two major trends are set to rock the VR industry. Sound ominous? Fear not, because vacation rentals are perfectly positioned to ride both trends to new revenue heights.

Are you ready for the mobile apocalypse?

As of April 21, the use of mobile usability will be extended as a ranking factor in the Google search engine algorithm. Are you prepared? 

Vacation Rental Managers: Do You Have The Right Call Monitoring Scoring Criteria?

Even the best call monitoring system is only as good as how a vacation rental manager uses it. Make sure that you have the right scoring model and criteria in place.  

The Trouble with Social Media Marketing

To crack the code on social media marketing, we have to examine three little words: "Social," Media" and "Marketing."

Why Vacation Rental Managers Should Be Podcasting

There is an intimacy about a podcast that can’t be achieved by blogging – an engagement with the speaker that goes way beyond the written word.  On top of that, listeners are more likely to stay with an entertaining podcast for longer than they would a blog post.

Remarketing Advertising for Huge Returns

Remarketing ads keep your brand top-of-mind during the vacation planning decision making process by encouraging them to come back to your site and book. If you're able to have a visitor return 3 or 4 times, your conversion rate goes up significantly. Here's a step-by-step guide to effective remarketing.

What T-Shirts Can Teach You About Facebook Advertising

However, online advertising, even on Facebook, is daunting and can be so completely overwhelming that it’s easy to get lost in a sea of choices, options, toggle buttons and jargon.  My goal is to throw out the garbage and give you a basic understanding of how Facebook advertising works... by way of t-shirts.