Are you ready for the mobile apocalypse?
As of April 21, the use of mobile usability will be extended as a ranking factor in the Google search engine algorithm. Are you prepared?
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Vacation Rental Managers: Do You Have The Right Call Monitoring Scoring Criteria?
Even the best call monitoring system is only as good as how a vacation rental manager uses it. Make sure that you have the right scoring model and criteria in place.
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The Trouble with Social Media Marketing
To crack the code on social media marketing, we have to examine three little words: "Social," Media" and "Marketing."
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Why Vacation Rental Managers Should Be Podcasting
There is an intimacy about a podcast that can’t be achieved by blogging – an engagement with the speaker that goes way beyond the written word. On top of that, listeners are more likely to stay with an entertaining podcast for longer than they would a blog post.
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Remarketing Advertising for Huge ReturnsRemarketing ads keep your brand top-of-mind during the vacation planning decision making process by encouraging them to come back to your site and book. If you're able to have a visitor return 3 or 4 times, your conversion rate goes up significantly. Here's a step-by-step guide to effective remarketing.
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What T-Shirts Can Teach You About Facebook AdvertisingHowever, online advertising, even on Facebook, is daunting and can be so completely overwhelming that it’s easy to get lost in a sea of choices, options, toggle buttons and jargon. My goal is to throw out the garbage and give you a basic understanding of how Facebook advertising works... by way of t-shirts.
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Vacation Rental Marketing Q&A: Your Top Questions Answered
What an awesome time we had on last week’s webinar, The One Page Marketing Plan! We had lots of questions from attendees and wanted to get a chance to address those for everyone.
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APIs & The Power of ContentLike many industries, the vacation rental management industry has been revolutionized in recent years by mobile and Internet technologies. These changes make our lives easier. They also make our lives a bit more complicated. They have changed the way we do business and, most importantly, they have expanded the opportunities available to us.
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A Day in the Life of a VRM: One Easy Way to Increase Bookings
Would you like to increase your bookings? A simple and easy way to help generate “repeat guest” bookings is by sending a handwritten thank you card after your guest has departed.
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6 Tips for Communicating with Owners on Social Media
What's the biggest opportunity for your social media efforts? Networking with owners!
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