3 Easy Marketing Tricks to Attract More Vacationers to Your Rental Properties
Looking for a few easy tips and tricks to apply to your marketing efforts today that will ultimately help attract more vacationers to your rental properties? Alyson Waumett of Captevrix gives three crucial tips for making sure vacationers are finding you.
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Why Does the Hospitality Rental Industry Need Online Influencers?
As the word suggests it, “influencers” have enough power on people to influence their behaviour and affect their purchasing choices. With the rise of the internet and social media, information has become the key for rental professionals to attract and convince their guests.
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Debunking the Myths About Vacation RentalsFrom concerns about price, reliability and sales to solitude and luxuries, the myths about vacation rentals are wide ranging and often just not true. Stay Alfred Vacation Rentals has compiled
— and debunked
— this list of the seven biggest myths about vacation rentals.
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4 Common Mistakes Vacation Rental Companies Using Inbound Marketing Make
Is your vacation rental company new to using inbound marketing? Or are you thinking about incorporating inbound marketing tactics to your marketing plan this year? Either way, make sure you don't fall victim to these four common mistakes inbound marketers can make.
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Digital Media Best Practices for Vacation Rentals
With so many details to keep track of every day, vacation rental managers can often forget to market their properties online. And then with so many different digital options, it can be tough to understand which will yield the highest ROI. Michelle Marquis, vice president of sales and marketing at NAVIS, provides some best practices for digital media.
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Why Fighting For Bookings Is Not The AnswerIt used to be a challenge to get people to consider vacation rentals. They weren't on the radar. There were few customers booking with a handful of managers through their own websites, over the phone and through adverts. But then the avalanche came.
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Yield Management and Dynamic Pricing: How to Stay Competitive as the Industry Evolves
Ian McHenry, co-founder and president of Beyond Pricing and presenter at the 2015 VRMA National Conference, weighs in on the economics of staying competitive and relevant in a challenging marketplace.
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The Complex and Confusing Economics of Customer Acquisition
Julian Castelli, CEO of LeisureLink, gives an in-depth look at the world of customer acquisition. Some of the most complex nuances like Google pay-per-click campaigns, the future of SERPs and the impact of Airbnb are explained.
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How to Win Big with the 7 Deadly Sins of Distribution Now and Next Year
Using the 7 Deadly Sins of Distribution as a guide, there are several strategies that, if put in place now, will increase bookings and OTA presence at year's end, and help inform rate strategies and promotions in 2016.
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Will 2015 Be Remembered as the Year Online Marketing was Democratized?
Will we continue to see the democratization of online marketing as the major hospitality trend of 2016?
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