Blog

APIs & The Power of Content

Like many industries, the vacation rental management industry has been revolutionized in recent years by mobile and Internet technologies. These changes make our lives easier. They also make our lives a bit more complicated. They have changed the way we do business and, most importantly, they have expanded the opportunities available to us. 

A Day in the Life of a VRM: One Easy Way to Increase Bookings

Would you like to increase your bookings? A simple and easy way to help generate “repeat guest” bookings is by sending a handwritten thank you card after your guest has departed. 

6 Tips for Communicating with Owners on Social Media

What's the biggest opportunity for your social media efforts? Networking with owners! 

 

Fall Planning: Make Hay While the (Off Season) Sun Shines

This is the first time in about four months that you’ve had a chance to take a breath, but more importantly, to start thinking strategically. It’s easy to become distracted, but now is the time to “make hay” for the coming year. 

Is Yours "Just" a Vacation "Unit"?

The balance of power has shifted to the caller's side of the equation. How can reservations agents provide information beyond what's listed on the website?

Effective Placement of Links in Vacation Rental Email Marketing

Want to increase the click-through rates in your e-mail marketing? Link placement matters. Learn where you should place your links to increase traffic back to your website.

Three's a Charm: Making Your Vacation Rental a Habit for Your Customers

From driving the same route to work every day to ordering coffee, so many of your actions are automatic because we develop habits based on heuristics, the mental shortcuts we take due to familiarity. What if customers would choose your vacation rental site based on this principle?

Attention Vacation Rental Reservations Agents: Go Beyond Website Search Support

Potential guests have more information available at their fingertips than ever before--meaning the balance has shifted from the sales agent to the consumer. How can savvy sales agents go beyond reciting information available on the website to close the sale?

Facebook 101: A Vacation Rental Manager's Guide to Maintaining Interaction

The wonderful world of social media is an ever-increasing form of interaction between customer and service. For vacation rental management companies, it is important to know the correct approach in order to maximize exposure and increase leads and conversions.

Summer Lovin': 12 Tips for Vacation Rental Marketing Magic

Summer may be the busiest time of year for most vacation rental managers, but it's important not to lose sight of the steps you need to take to make the most of your marketing efforts over the next few months.