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Trends in the Vacation Rental Industry: Q2 2016

This is part of an ongoing VRMA series of quarterly reviews of the top trends in the vacation rental industry. For those new to the series, you can find earlier posts under myVRMA Blog Contributor Page.
 
This series' intent is to synthesize major trends and developments within the vacation rental industry over the period, not to just summarize them all. My hope is to stimulate discussion and debate, and as such, I strongly encourage use of the comments section at the bottom. I would like to hear what trends you think I have missed and what vacation rental managers (VRMs) can do to benefit from positive trends while limiting the detriment caused by negative trends.

 

Five Ways to Keep Your Vacation Homes Spotless During the Busy Summer Season

As a vacation rental manager, your priority during the often-busy summer season is to deliver an immaculate vacation space to every guest without worry. These cleaning tips, brought to you by some of Vacasa's busiest and most highly valued team members, will keep your home shipshape even when guests are coming and going faster than usual. These tips come from cleaning 231,000 homes across the world, so you know they are tried and true.   

Vacation Rental Advocacy and Regulatory Update

Across the U.S., from Beaufort, North Carolina to Los Angeles and everywhere in between, I have been tracking local and state legislation that unfairly regulates vacation rental properties. In many cases, the news stories and ordinances read the same. However, there is a growing trend for only primary home rentals or severely restricted secondary home rentals.
 

Shake-ups in the collaborative industry

The collaborative industry has been growing at an exponential rate, with the business model roughly defined as consumer peer-to-peer sharing of resources (for example: car sharing, rental accommodation or bike sharing). While the industry is by no means new, public awareness and inherent demand have moved the industry into the mainstream with the growth of companies such as Uber and Airbnb. Not only is it disrupting the traditional sales industry and forcing a rethink of strategy, but it is also changing and developing as it establishes itself. We look into how this industry is changing right now. 

 

The First Tools of the New VRMA Advocacy Toolkit

Short-term rental regulations continue to spread across the U.S. from the smallest town to largest state. Greg Holcomb, senior advocacy coordinator for VRMA, shares details of the first components of an advocacy toolkit to help members fight off burdensome rules that can greatly restrict the rental of properties you manage.
 

Press Release: VRMA Responds to Arizona SB 1350

WASHINGTON, D.C. - The Vacation Rental Managers Association (VRMA), an international trade association representing professional property managers of traditional short-term vacation rentals, released the following statement in response to the Arizona House of Representatives passing SB 1350.

Trends in the Vacation Rental Industry: How Did Q1 Live Up to Our Predictions?

Each quarter, Andrew McConnell reviews the major trends and developments in the vacation rental industry. The first quarter of 2016, says Andrew, is already proving to be "disruptive, lucrative (for some) and incredibly revealing."
 

Diversify Your Marketing

Join VRMA on Wednesday, May 25 from 10 - 11 a.m. CT for "Diversify Your Marketing." Amber Mayer of Perceptions by Mayer LLC will be presenting on ways to leverage all available marketing platforms to best promote your business.
 

VRMA Review Spring 2016 Issue Now Available Online

No need to wait for your hard copy to arrive in the mailbox. Members can access the digital edition of the VRMA Review today!

 

Fixed Rent Contracts: Good for Managers, Good for Owners

Vacation rental professionals are constantly facing new threats. Owners are deciding to self-manage, hotels are beginning to creep into the vacation rental space, and the large vacation rental management companies are growing at a rapid pace. Join VRMA on April 12 for a webinar on the challenge of recruiting and retaining owners.
 
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