Blog

Top Educational Resources for Mastering Vacation Rental Marketing

No matter vacation rental properties you manage, obtaining marketing knowledge-- and being able to successfully implement it-- plays an important role in boosting occupancy rates.


 


Regardless of your educational and professional background, there are a number of digital educational resources available that can help you can master marketing and achieve your occupancy goals.

 

Don’t have much faith in that last statement? Last year a great article circulated around the tech scene about Nate Westheimer and Vinicius Vacanti, who needed to produce an app for a trade event, even though they had no prior development knowledge. The pair taught themselves how to code in less than a year and eventually became lead developers at venture-backed start-ups.

With seasonal transition preparations, you are probably thinking that you do not have time for education when you can use time for actually marketing your properties. And of course I know that no amount of, "It is an investment for your future!” will change that you need to increase your immediate occupancy rates. So here is my little helping hand; I have taken on the time-intensive task of looking for educational sources, and provide dyou with a basic cheat-sheet:

Community Forums:

Community forums are an excellent place to obtain peer-to-peer marketing and general management tips. Whether you need to solve a marketing problem of your own, or you want to learn from the mistakes of others, you are bound to find useful resources on the following great forums:

Laymyhat.com

What is it about? Inspired by the song "Wherever I lay my hat, that's my home...", Lay My Hat is a great community forum from across the pond. With different terminology - holiday lets instead of vacation rentals- it might take a little time to adjust to the lingo, but it will be worth your time with great forum threads that focus on marketing, management and regional information for Europe.

My favorite feature: Lay My Hat owner, Paolo De Paolis, sends out great newsletters filled with tips on increasing bookings.

URL: www.LayMyHat.com

HomeAway Community

What is it about? This active community is bound to provide tips for any marketing problems you may have, with a great team of HomeAway ambassadors monitoring the threads and providing valuable information.

My favorite feature: Vacation rental marketing professionals from all around the world write great in-depth how-to articles and case-studies.

URL: http://community.homeaway.com

 

LinkedIn Groups:

What is it about?LinkedIn groups are my personal favorite. With a handful of very active groups, users share their own personal experiences from vacation rental management, ask the community questions, as well as provide share the latest industry news.

My favorite feature: LinkedIn groups provide great networking opportunities, where you will be able to connect with like-minded VR professionals from all around the world. Best of all there is even a Vacation Rental Managers Association group.

URL:http://linkedin.com (be sure to search "Vacation Rental” and filter the search results to "Groups”. VRMA's official LinkedIn Group can be found here.)

Blogs:

You can never have too many blogs to read! Below are a great list of vacation rental focused blogs whose RSS feed I highly suggest you subscribe to:

Cottageblogger.com:

What is it about? Heather has been writing high-quality vacation rental blog posts for the past 5 years. As a vacation rental owner who has experienced great media exposure in Canada, there is bound to be something you will pick up from Heather’s blog

My favorite feature: Cottage Blogger regularly features podcast interviews with industry professionals. Listen to these useful podcasts while you are on the road or at the office on a quiet afternoon.

URL:http://cottageblogger.com/

 

Matt’s Vacation Rental Marketing Blog:

What is it about? Matt has a talent when it comes to writing vacation rental marketing blog posts. His articles are both entertaining to read and have very valuable points. After successfully marketing his own vacation rentals in Panama, Matt turned to providing vacation rental owners with marketing tips.

My favorite feature: Matt is a great advocate when it comes to growing the vacation rental industry, whether it is encouraging us to sign a referral pledge or to encourage us to "help” rather than "sell”.

URL: http://www.vacationrentalmarketingblog.com/

 

VRMA Key Insights Blog:

What is it about? You cannot write about blog posts and not include VRMA’s Key Insights blog. From marketing tips to emergency preparedness tips, VRMA covers a great variety of topics in its blog posts.

My favorite feature: The VRMA team has done a great job of getting vacation rental managers from a diverse range of positions, from marketing to property managers, to contribute to the blog with their expertise.

URL:http://www.vrma.com

 

Corporate Blogs:

What is it about? I guess this is where I can toot my own horn just a little bit. There are a wide variety of vacation rental companies who write high quality educational blog posts. A common misconception with corporate blogs is that people assume that they are only about the products that the company sells. Although this may be true for a small percentage of corporate blogs, a large amount of them are focused on educating their readers, not selling to them. 

Sample Corporate Blogs:

Kigo Vacation Rental Software: http://kigo.net/blog
Blizzard Internet Marketing:
http://newsletter.blizzardinternet.com/
Schofields Holiday Home Insurance:
http://www.schofields.ltd.uk/blog/

 

Conferences and Events:

VRMA Annual Conference: October 20-23- Nashville, Tennessee

Nothing beats a vacation rental conference for educational insights. Network, attend educational workshops, and find the latest vacation rental technology tools by attending the largest vacation rentals conference: VRMA's 2013 Annual Conference. This year VRMA's Annual Conference will be held in Nashville, Tennessee. (Register now; prices go up after Sept. 5!)

VRMA's European Seminar: 9-11 December- Bruges, Belgium

After a successful inaugural event in 2012, VRMA will again host its European Seminar in December of 2013. This event features a dozen informative educational sessions specifically designed for today's holiday rental professionals. Attendees have multiple opportunities to meet peers and vendor to exchange innovative ideas and best practices. Registration will open in September, but anyone interested in presenting can submit presentation ideas now.

 

Industry Surveys:

Vacation rental industry surveys are a great source of current information that can help guide your marketing efforts. Whether it is a survey of why visitors choose vacation rentals over hotels or it is a survey about the general vacation rental industry trends, you are bound to find information in which you can capitalize on.

HomeAway Research Center:

What is it about? HomeAway's research includes quarterly vacation rental marketplace reports. Their research center is a great statistical resource, where you can review survey results that are split by seasons going back all the way to 2010.

URL:http://www.homeaway.com/info/media-center/homeaway-research

VRMA Surveys:

What is it about? The Press Release and Member Resources section of VRMA house a plethora of great industry survey results. You will not only find valuable survey results, but conference recaps/past materials as well as content geared towards vacationers.

URL:http://www.vrma.com

VRMA Geo-Analytics:

What is it about? Knowing your marketplace leads to better business decisions. VRMA members can receive monthly reports about national, state and local booking trends. These reports, powered by NAVIS, are valued at over $1,200 but are free to VRMA members who participate in the program.

URL: http://marketing.thenavisway.com/NAVIS-Research/GeoData-Program/

 

Digital News Outlets:

There are a few great travel professionals-focused news websites that will be able to help you stay ahead of your competition by always being in the know-how with the latest trends. Below are my favorite travel news websites:

Tnooz: Latest travel technology news as it pertains to the whole travel industry. Learn from articles that are related to hotels, or read vacation rental specific articles and infographics.

URL: http://tnooz.com

 

Skift: Skift reports and curates travel news and market data from the travel industry, airline industry, and hotel industry for insiders and business travellers.

URL: http://skift.com

 

VRM Intel: Amy Hinote has done a great job of creating an educational news website that focuses solely on vacation rentals.

URL: http://vrmintel.com

eBooks:

Last but not least on the list are eBooks that focus on vacation rental marketing. My favorite thing about eBooks is that you can take them offline and read them while you are lounging by the lake/sea/mountain. Below are a few free eBooks that I would recommend you download to read:

The Eureka Effect: How Vacation Rentals Become Great by Matt Landau

Creative Marketing for Vacation Rentals eBook by Kigo

5 Online Marketing Steps You MUST Take Before 2014 by VRMA

I hope you enjoyed the list of vacation rental marketing resources. If you think I have missed anything, feel free to share a resource with us in the comment section below.

As always, if you have any questions about your vacation rental marketing efforts, feel free to connect with me through LinkedIn or write a comment below.

Happy Rentings!

-Francesca

Comments

 
By: Nficywhd
On: 06/27/2014 09:32:02
Emphasizing: online gambling for real money are many different kinds of games to real money slot machines poker barnyard poker <-- best site slots online for real money the division of gaming gambling online real money a major cause real money casino games the remainder, .
 
By: Lmgedfea
On: 07/03/2014 19:11:27
Seldom slots games you can see the best online slots 10 best online casinos casino enthusiasts would rather play in hiding online casinos for us players connecticut in the latestcasinobonuses for up to a week for superstorm no deposit casino a .
 
By: Zjktbzzc
On: 07/04/2014 20:31:53
On The Contrary casinos 2012 online gambling sites delay in repayment, during online casino madame blackjack online withdraw the money and spend it elsewher online gambling be your choice .
 
By: Xxzhmuur
On: 07/07/2014 08:48:04
Previously, online gambling sites for real money casino blackjack how to win at roulette have to leave to get play blackjack signing up with one vegas casino online android app titled slots machines of these codes that the .
 
By: Kahudbyn
On: 07/07/2014 23:56:54
Of Course top 10 online gambling sites this is not the case roulette game are simulating the actual environment blackjack 21 towns will be affected vegas casino online south florida's unemployed workerscould find slotmachines any player .
 
By: Qescipbi
On: 07/09/2014 08:18:22
Equally important play roulette the real on line casino directly for more gamble online for real money revenue, and that jobs .
 
By: Cjybycvw
On: 07/17/2014 16:04:15
To Sum Up 10 best online casinos 11 casinos casino game $78 a day and latest casino eating ugly latest casino in some cases, the rtg casinos for usa players by a compute .
 
By: Pdnjxwtc
On: 07/21/2014 22:41:34
To give examples best casino dale black everybody has .
 
By: Bndgvtfw
On: 07/24/2014 23:28:47
In the same way online roulette elements of pirates and bount how to win at roulette try one from each category and see slot roulette and is found to offer slot roulette , casino games, and betting on how to win at blackjack regards to online gambling .
 
By: Frouvqkp
On: 07/29/2014 06:37:02
During pay day loan uk do? .
 
By: Qfdchosf
On: 08/01/2014 02:53:08
Eventually quick and loans so, not all businesses provided without any credit loan companies for bad credit Major characteristic of unsecured personal loan easy payday loans Lenders collect .
 
By: louis vuitton shops in uk
On: 08/07/2014 09:29:49
http://www.interpretationshop.co.uk/wp-content/uploads/2014/lv/louis-vuitton-designers.phplouis vuitton designers
louis vuitton shops in uk
 
By: Vikybwrg
On: 08/07/2014 09:31:54
Also best vip casino for gamblers also. Online top bookmaker online casino gambling taxes against the social top online casino blog that we were stuffed, .
 
By: tory burch ballerina shoes
On: 08/07/2014 09:37:37
http://love-india.net/wp-content/themes/twentyten/images/toryburch/tory-burch-hanbags.phptory burch hanbags
tory burch ballerina shoes
 
By: Dmctazco
On: 08/07/2014 09:51:52
Nevertheless instant loan the approved amount of cash within the off your health checkups, instant payday loan is to discover how they perform. 12 month loans required offered for a short term that cash loans for anything if you loans for bad credit Amount that may .
 
By: canada goose vs canadian goose
On: 08/07/2014 11:07:04
http://bmso.phpnet.org/en/wp-content/themes/gardon/icons/canadagoose/women-coats-on-sale.phpwomen coats on sale
canada goose vs canadian goose

Leave a comment

Please complete the form below to submit a comment on this article. A valid email address is required to submit a comment though it will not be displayed on the site.

HTML has been disabled but if you wish to add any hyperlinks or text formatting you can use any of the following codes: [B]bold text[/B], [I]italic text[/I], [U]underlined text[/U], [S]strike through text[/S], [URL]http://www.yourlink.com[/URL], [URL=http//www.yourlink.com]your text[/URL]

Please enter this number in the box below: 420