Blog

Facebook 101: A Vacation Rental Manager's Guide to Maintaining Interaction

The wonderful world of social media is an ever-increasing form of interaction between customer and service. For vacation rental management companies, it is important to know the correct approach in order to maximize exposure and increase leads and conversions.


This blog will focus on the basic steps for Facebook fan pages. We will address proper cover photo strategies, profile photos and types of organic posts to consider. The ability to generate more natural visibility to your current fan base is an important aspect that is often difficult to master. We will teach you some tips and tricks in creating more interest.


Cover Photo

So you've created a company Facebook page. Let me first begin by saying, congratulations. Have you included a cover photo? Does this cover photo aptly describe who you are as a company? Below are two examples of informative yet not over-the-top salesy approaches to a solid cover photo.

As you can see, these examples inform prospective fans of their location, type of industry and one even provides a web address. All of these features in addition to a high resolution photo are solid in that they provide users, at a glance, the opportunity to understand who you are as a vacation rental agency.

*Note: Never think that one cover photo is all you need. If you are in an area with a variety of seasons make sure you update your cover photos to reflect current times. If your company is offering once a year or season specials, a cover photo should express this as well. Be prepared to play around in Photoshop or another image tool to add additional copy or graphics as needed.


Profile Photos

A profile photo is your chance to brand your company image. We suggest that if you have a company brand logo to maintain this look using your profile photo. This may be a good time to address the company logo or brand as you move toward strengthening your social media visibility.

Now that you have chosen an appropriate cover photo and profile pic, the real task of what to post can begin. Facebook can make it tricky to some who understands Facebook but does not see much engagement. With fewer reach to your own fans than ever before, it is now more important than ever to figure out how to maximize interaction.

Roughly 6% of your own fans see your posts at any given time. The average Facebook fan likes roughly 40 fan pages. The competition for displaying organic news in a customer's feed is a constant battle. Our recommendation: Post more frequently throughout the day.


Themes, Memes and other things

Are you a Facebook user yourself? Have you ever seen those memes that have hundreds if not thousands of likes and shares? To be perfectly candid, I suggest that you mimic those styles, always bearing in mind to keep it tied to your industry. Memes, for the most part, are an inclusive net, cast upon broader audiences where a shared belief is accurately conveyed. For a beach enthusiast, a photo of the sun over a beach with an inspirational phrase resonates with almost all fans.

Creating and reusing popular memes is a great way of gauging how active an audience you currently have. If you tend to see few likes or shares from a known popular meme, one could surmise that your fans aren't even seeing your posts. If the memes you post are indeed generating a lot of interest, those positive implications are magnifying.

Anytime a fan interacts with a post, Facebook determines that this fan has an affinity toward that brand. This goes a long way in determining what Facebook decides to show in said fan's feed moving forward. The importance of generating and posting memes is that it is an easy "LIKE" from fans. It ensures that your next few posts will reach those who have "LIKED" recent meme posts. If you want to learn more about affinity and other factors that determine your reach, check out this nifty EdgeRank graphic.

Another strong post style I've found is polling your audience. Whether it is asking about the best restaurant in your area or whether one prefers skiing to snowboarding, these softball questions are meant to generate a social debate, camaraderie and more importantly, social interaction between you and your fans.

Pro tip: Listen to your customers. A good social media strategist is intuitive to their audience.

As your page engagement continues to increase, your main objective can now thrive. From weekly specials to featured properties and any other sales implementations, these conversion posts can permeate deeper into your network's feeds. All because you just spent time increasing fan engagement. As mentioned before, one of your main goals is to keep your audience interested. With the attention of a larger audience, sales posts capture a larger amount of potential customers.


Posting to Facebook pages has become a carefully calculated strategy with a trial and error process designed to acutely measure demographic interests. By testing what works and doesn't work for your company, you can get a better idea of who your social media marketing efforts is catering towards.

Always be aware that Facebook is in a constant state of flux. So while our tips help many novices, it is important to continue to read the latest updates so your page won't be left in the lurch. One recent Facebook update is a redesigned layout for fan pages. Cover photo size dimensions as well as page arrangements are two of the major overhauls.

So alas, I wish you all luck in your posts. Play around with popular ideas and tactics you currently see on other pages. Be sure to gently mix in your vacation rental offers without being a sales only approach. When you feel like you have grasped the basics, check back in for our 201 overview.



About the author: Dan Sever is an Internet Marketer at InterCoastal Net Designs where they specialize in web design, search engine optimization, email marketing, social media and more. For more information about vacation rental internet marketing, check ICND's  free downloads.



Comments

 
By: Barry
On: 07/22/2014 16:35:01
Thanks for the ideas. I'll try them right away.
 
By: Kahea @ Hawaii Life Vacation Rentals
On: 07/30/2014 17:24:16
Mahalo for the great advice. I'm going to update my Facebook cover photo and profile picture right now!

My current profile picture doesn't brand my company like it should : (

I've also never tried polling my followers. I will give this a whirl.
 
By: plastic extruder
On: 12/23/2015 14:42:14
Compared to other heaters they are very economical, dependable and efficient.
Basic screw design. The plastic extruder consists from the extrusion device, the extrusion and pressing system, the
transmission system and the heating and
cooling system.
 
By: plastic extruder
On: 02/02/2016 04:14:19
Currently the soften goes to the metering component,
where the screw height remains consistent. The decision to
purchase products from this company is a bold decision that will bring to you
many advantages. If you are seeking for the
best ways to find biodegradable plastic extruders to get custom
products for your company, contact Hall manufacturing.
 
By: plastic extruder
On: 02/05/2016 02:55:37
Expert plastic extrusion companies serve the vital
function of creating specific shapes out of hard plastic that are used to make various other products like tubing, casing,
and more. a ceramic heater the current is automatically minimized.

Extruder is definitely the equipment intended for manufacturing more or less ongoing lengths of plastic sectors out from a selected
style of acrylic resin.
 
By: plastic extruder
On: 02/06/2016 04:31:36
Large-scare program of plastic extruders can reduce creation fees.
The decision to purchase products from this company is a
bold decision that will bring to you many advantages.
These heaters are good at absorbing as well as dispersing heat energy.
 
By: plastic extruder
On: 02/06/2016 22:47:38
Expert plastic extrusion companies serve the vital function of
creating specific shapes out of hard plastic that are used to make
various other products like tubing, casing, and more. Distinctive single screw extruder have unique functioning characteristics, and comprehensive comprehension of their running properties
can provide whole engage in to the functionality of your machine.
These heaters are good at absorbing as well as dispersing heat energy.
 
By: asad
On: 03/01/2016 23:35:20
That being said, Burchett has gotten a lot of respect for his early efforts to pioneer snowboarding. When it comes to fun facts about snowboarding, you might be interested to know that Utah considered putting an image of Burchett and his snowboard on the 25-cent coin commemorating the state.As for the more modern history of snowboarding, it begins with a man from Muskegon
 
By: plastic extruder
On: 04/20/2016 05:50:08
Large-scare program of plastic extruders can reduce
creation fees. * Ram Extruder. Extruders may be divided into three general types :
.
 
By: plastic extruder
On: 05/31/2016 02:11:41
Another advantage is the safety feature. * Ram Extruder.
The plastic extruder consists from the extrusion device, the extrusion and pressing system, the transmission system and the heating
and cooling system.
 
By: plastic extruder
On: 06/08/2016 07:31:54
When the electricity is passed a friction is created and thereby heat.
The twist should also be built to meet a given style of die.
The ceramic heaters that have got no fans in them can be used for
small areas only.
 
By: plastic extruder
On: 06/11/2016 13:53:31
The part that differentiates injection molding from molding is that the melted plastic is placed in a cold mold under high pressure.

The preform is quickly put in the mold to keep
it shapeless. " (4) This information has been confirmed in great detail by Ann Martin in her book, Food Pets Die For.
 
By: plastic extruder
On: 06/14/2016 05:24:37
" Though vastly less expensive than most manufactured products, the plastic filament that 3D printers transform into useful objects isn't free. The method involves many processes including the making of hollow materials with the help of thermoplastic. Ensure the roll width and speed is consistent with the rest of the line.
 
By: plastic extruder
On: 06/14/2016 18:00:36
Low ozone is not always a filter problem, however, sometimes it can signify an ozone injector
that's gone bad. This iis an introductory article and is
not meant to be comprehensive, thus the strong recomkmendation to read
the books mentioned aat thee end of this article. " (4) This information has been confirmed in great detail by Ann Martin in her book, Food Pets Die For.
 
By: rubber components
On: 06/20/2016 04:02:15
981 241 1462, We introduce ourselves, as a Manufacturer of all types of Rubber Conveyor Belts and Rubber Sheets, with all type of grades.
Cafe Leopard Loafdr notably incorporates an artisanal bit buckle that has resin detail
emblazoned in the center. By showing the youngster an actual adult size pair of plastic pants or diapers in a a size that is larger than what they would normally wear,it might help them feel better about wearing diapers to bed.

Leave a comment

Please complete the form below to submit a comment on this article. A valid email address is required to submit a comment though it will not be displayed on the site.

HTML has been disabled but if you wish to add any hyperlinks or text formatting you can use any of the following codes: [B]bold text[/B], [I]italic text[/I], [U]underlined text[/U], [S]strike through text[/S], [URL]http://www.yourlink.com[/URL], [URL=http//www.yourlink.com]your text[/URL]

Please enter this number in the box below: 484