Awesome Vacation Rental Marketing Idea: Competitive Advantage Through Local Partnerships

Now that we've established the importance of vacation rental marketing (especially inbound marketing), and many vacation rental managers are hitting the busiest time of year, it's time to try to break off some VRM marketing ideas into smaller chunks.

I want to share a pretty awesome vacation rental marketing idea. And my guess is you may not of heard of it before.

Club Seaside

I can't take credit for the idea. It was definitely a team effort. However, as the Marketing Director for Seaside Vacations, I charged with making the program tick and tock (i.e. clockwork).
Seaside has done an awesome job keeping the program rolling since my departure. I suggest you follow the
Club Seaside link to take a look.
But here's a quick breakdown.
VRM “Club” Program:
  • The idea of Club Seaside can be applied to each and every vacation rental market.
  • Partner with local businesses that you  know your guests will be interested in – hidden treasures, popular attractions, etc.
  • Ask the local businesses to offer one free event to a limited amount of your guests on a weekly basis.
  • In return, you promote your “Club” program to your guests and as a result, you promote the local business as well. This promotion can/should be year round. It's a great differentiator!
  • Side Note: You'll notice in my One Year of VRM Marketing Content that the entire month of April is dedicated to announcing area partners. This is when we would announce all of our Club Seaside partnerships/events.  

  • Your guests love free – and you've carefully selected the best free there is!
  • You expose your guests to businesses and activities that may otherwise go unnoticed. (Thought leader!)
  • You get to differentiate from your competition by offering a pretty cool amenity.
  • The local business gets great marketing to a large pool of visitors at a very low cost – i.e. the cost of a small weekly event.

Checkout the
awesome list of free event Seaside is able to offer through this free program!
Related Links – Confessions of a VR Marketing Director:
  • Part I: A bit of my experience and why I may  have some secrets hidden up my marketing sleeves.
  • Part II: Why “inbound marketing” is the bees knees & the PERFECT fit for vacation rental marketing.
  • Part III: 12 tips & tricks for a vacation rental marketing ninja.
  • Part IV: One Year of VRM Marketing Content


By: rent to own real estate
On: 11/07/2016 09:54:08
rent to own real estate
By: rent to own homes
On: 11/07/2016 10:08:35
rent to own homes
By: rent to own homes free listings
On: 11/16/2016 07:12:52
rent to own homes free listings
By: rent to own homes near me
On: 11/16/2016 07:18:28
rent to own homes near me

Leave a comment

Please complete the form below to submit a comment on this article. A valid email address is required to submit a comment though it will not be displayed on the site.

HTML has been disabled but if you wish to add any hyperlinks or text formatting you can use any of the following codes: [B]bold text[/B], [I]italic text[/I], [U]underlined text[/U], [S]strike through text[/S], [URL][/URL], [URL=http//]your text[/URL]

Please enter this number in the box below: 960