Discover Vacation Homes (DVH) is the consumer awareness initiative of VRMA that benefits all members. DiscoverVacationHomes.com serves as VRMA’s official public resource on vacation rentals. Since 2009, all public relations efforts on behalf of vacation rental management professionals have been conducted under the umbrella of this program. In the many published articles, television segments, and online content that resulted from these efforts, consumers have been directed to DiscoverVacationHomes.com as a place for information about vacation rental management companies.
Through 2011, the reach of the DVH initiative was to more than 210 million individuals in total circulation/viewership/unique visitors of the hundreds of publications, television shows, and websites that have at least mentioned Discover Vacation Homes.
DiscoverVacationHomes.com will be updated and upgraded with the necessary technology to become the premier channel for the Vacation Rental Switch. The public awareness efforts will continue and will drive traffic to DiscoverVacationHomes.com. The site will continue to house resources about professionally managed vacation rentals, as well as other information useful to travelers. In addition, travelers will be able to find and book a property in real-time on the site.