|2016 European Seminar
6-8 March, 2016
Hotel Meliá Barcelona
The 2016 European Seminar features 14 concurrent education sessions, presented two at a time in seven blocks. Sessions are 60 minutes in length and will be offered on Monday and Tuesday of the Seminar. See the complete concurrent listings below, in order based on their scheduled time.
|Monday, 7 March | 11:15 - 12:15|
|Best U.S. Channels for Your European Inventory
Presented by Alex Aydin, Founder & CEO, myBookingPal
Learn how to effectively market your European properties using U.S. channels, and discover new ways to appeal to the U.S. market. Gain tips regarding which channels are best for listing international properties in order to maximize your revenue and exposure, and discuss key tricks on marketing and appealing to the U.S audience.
Holiday Home Rentals and Specialized Travel Insurance: The Industry’s Fastest Growing Profit Center
Presented by Lee Hughes, Vice President, Europ Assistance
U.S. and European travelers are both familiar with travel insurance. However, within the U.S., travel insurance sales have grown into a huge profit center with insurance sales income, in many cases, now second only to the actual rental commission. In this, session you will learn what caused the sale of specialized vacation rental insurance to develop into a hundred million dollar bonanza for the industry, and how to leverage these lessons to grow your business. The basic forces underlying the rapid develop of this major profit center will be identified, as well has the steps required to take advantage of this opportunity.
|Monday, 7 March | 12:30 - 13:30|
|Dealing Successfully with Rental Market Changes
Presented by Giovanni Marchi, CEO and Founder, DivinoVillas and VacationsPal
Are SEO and SEM still important to consider? Can social networks such as Facebook be successfully used by property managers? Which are the best channels? Is email marketing the best way to keep my clients close to my business? Can I use Inbound MKT? Do I have a mobile device strategy in my company? And, how important is it? Find answers to these questions and more during this session.
Let's Get More International Visitors, Together!
Presented by Jaume Barbarena, CEO, Bizflats; Eric Bordier, CEO, RenteGo; Ari Eryorulmaz, Managing Partner, AE Hospitality; and Federico Folcia, CEO, Roomerama
Discover the latest tools and processes to acquire and better serve international visitors. You'll learn about the potential of international visitors for your own company, as well as which companies you should target. This session will also provide an overview for launching marketing campaigns and updating your website to attract an international audience.
|Monday, 7 March | 15:00 - 16:00|
|How to Use Guest Ratings to Optimize Marketing and Operations
Presented by Severine Obertelli, Head of Sales and Marketing EMEA, Maxtron
Explore a case study showcasing how a clever use of reviews has helped a leading Dutch operator to succeed commercially. This session will highlight why to use reviews, and will provide best practices for using reviews with your owners, guests, and staff.
Claw Back Your Brand Recognition from the Listing Websites
Presented by Jaume Barbera, CEO, Bizflats; and Martin Picard, CEO, Vreasy Corporation
Five or ten years ago, managers were in control of their own brands. Today, our own websites and marketing in general play a very distant second fiddle to listing websites. We pay significant commissions, and in return are small thumbnails on the virtual shelves of the vacation rental supermarket. Learnr how to claw back your brand recognition from the listing portals to increase public awareness of your business, raise your revenues, lower your costs, and greatly augment your guest loyalty and reviews.
|Monday, 7 March | 16:45 - 17:45|
|Making More Bookings: The Past, Present and Future of Vacation Rental Distribution
Presented by Vanessa de Souza Lage, CMO, Rentals United
What is hospitality distribution, and how has it evolved? What have the airline and hotel industries done that we can learn from? Find out how to prepare your properties for distribution, who the players are, how they interact, what is required in order to work with a channel manager and what the future holds for distribution in our market.
Selling Your Vacation Rental Business for Profit
Presented by Ben Edwards, Manager, Newman-Dailey Resort Properties
As the purchase and sale market heats up, vacation real managers are being aggressively solicited to sell their businesses. This session will provide tangible techniques properly to properly present your business for sale, initiate discussions with prospective buyers, negotiate a fair agreement, while achieving maximum value for your business.
|Tuesday, 8 March | 11:15 - 12:15|
|Revenue Management: More than the Right Price
Presented by Matthew Hoffman, Senior Director, Kigo
Revenue Management is about much more than the right price. In this session you will learn how to maximize performance by closely aligning your asset strategy with your management practices and pricing. The learning objectives for this session will focus on best practices for short-term rental company revenue management efforts; learn how to align an asset strategy with management practices and pricing, optimize results through the right pricing, marketing, and risk management efforts.
Mobile Trends and Best Practices for Property Managers
Presented by Xavier Rousselou, Senior PR Manager, Europe, HomeAway; and Courtney Wylie, Senior Director, Customer Value Proposition, HomeAway
Consumer expectations are moving from smart devices to intuitive devices, and consumers increasingly want anticipatory technology that seamlessly blends with their routines. Learn how to take advantage of this evolution and respond to these needs by leveraging existing solutions to enable a better guest experience pre-booking, post booking and during the stay.
|Tuesday, 8 March | 12:30 - 13:30|
Presented by Durk Johnson, Executive Director, Vacation Rental Housekeeping Professionals
When we first learned how to ride a bike we focused on the basics, and every once in while we would revisit them. Housekeeping is no different. Join us for this session to review the basics of housekeeping, and ensure your company is adhering to the proper principals and procedures.
Government Relations: The Current Landscape and How to Make a Difference
Presented by Patrick Lehmann, Legal Counsel, HomeAway; Niki Christian Nutsch, Tourism and Hospitality Research, nutsch.co.uk; and Pablo Zubicaray, President, Fevitur
Learn about regulations threatening the industry and what you can do to get engaged and fight back. This presentation will focus on the current state of government affairs in Europe and abroad, areas of focus and anticipated developments moving forward, recent survey results specific to the Spanish holiday rental industry and what they mean for you, and best practices and examples for you to implement and get involved.
|Tuesday, 8 March | 15:00 - 16:00|
|Using Facebook Ads to Maximize the ROI of Your Current Marketing Campaigns
Presented by Thibault Masson, Founder, Fashion Fox
Facebook ads can help your holiday rental management company recoup money from its existing marketing spending and stop losing bookings that were supposed to be yours. Learn how to use Facebook in simple, cost-effective, and actionable ways. Topics will include: improving the return on investment on your current marketing spend, using your existing assets, such as your emailing lists, to follow up on new inquiries and past guests, and understanding your fans and those of competitors better to get them to give you their email address.
Reaching New Markets with Translation and Multilingual Content
Presented by Mathieu Astier, Founder, MEDIATEO
Learn about the importance of addressing your current and potential guests in their own language to increase your overseas and bookings, and also build a better guest experience and company reputation. This presentation will cover why you should translate, how to translate, and what to do with your translated content.