2013 European Seminar
9-11 December 2013
Crowne Plaza Brugge
Addressing Rental Regulations in Your Area
Governments around the world have considered, or are considering, regulations of short term rentals that can affect you. This panel will cover how best to counter unfair regulations, educate stakeholders on changing existing regulations and how to promote fair and reasonable regulations. Using available tools and information sources this discussion will focus on best practices, proven methods, existing advocacy and model examples that will help you create a successful local regulation.
Moderator: Matt Curtis, Director, Government Relations, HomeAway, Inc.
Panelists: Carlos Lassen, CEO, Danish Holiday Homes Association and General Secretary, European Holiday Home Association; Patrick Lehmann, Legal Counsel, HomeAway; other panelists TBD
6 Free Tools to Boost Your Marketing Overnight
Who says good marketing has to be expensive? In this concise presentation, we’ll cover six free marketing tools that add instant value to your marketing efforts. We’ll explain how these tools contribute to the process of market research, content creation, delivery and tracking, and outline a method for using these tools together to improve your marketing efforts.
Presenter: Tyler Hurst, LiveRez Vacation Rental Software
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Crisis and the Market's Reaction
Have you felt the crisis in the past few years? What's standing between the rental agent, the property owner, and the traveler? Have you redesigned the exposure of your properties through different channels? Are portals, listing sites, and channel managers all equally qualified to get you through the slump? Together we'll brainstorm on where this 'crisis' may be coming from and determine ways to move forward.
Presenter: Guglielmo Parasporo, Cities Reference
Five Ways to Get Your Properties Noticed Online
In this interactive presentation, holiday rental agents will learn how to improve their online presence to win travellers. FlipKey will share research that shows which listings convert and why before referencing feedback from its most thriving managers to share their lessons from success in Internet marketing. Tips will be given on photography, property descriptions, maps, reviews and rate/availability information.
Presenter: Koryn Okey, Flipkey
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Going Mobile: Vacation Rentals in a Device-Driven World
In 2010, consumers spent less than 4% of their daily media time on mobile devices. In 2013, they're spending nearly 20%, surpassing time spent on PC's. As vacation rental bookings take place via mobile devices at a rapidly increasing rate, how can holiday rental agents be sure they are not left behind? This session will help attendees take advantage of the global shift to mobile devices, from a marketing, customer service, and management perspective.
Presenter: Kirby Winfield, Dwellable
Introducing Affiliation Marketing into your Web Marketing Strategy
Affiliation Marketing it is a powerful tool to drive qualify traffic to holiday rental websites both as leads and sales. Learn the basics of "Affiliation Marketing" also named "Performance Marketing" including: the business model, main affiliation platforms worldwide, setting up a strategy, plus business development and follow up.
Presenter: Juan Antonio Rodriguez, Aspasios.com
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Online Reputation Management for Vacation Rental Managers
What previous guests say online about a vacation rental property has a direct impact on booking performance. This practical session will educate holiday rental professionals on how to manage online reviews, interpret guest feedback, improve guest service and property care to ultimately increase the number of booking enquiries and conversions rates.
Presenter: Niki Christian Nutsch, Oxford School of Hospitality Management
Social Media for Vacation Rentals
Gain valuable insights into what social media are, how they can benefit their business and what errors to avoid based on many years experience with social media and vacation rentals. This presentation will cover the following topics: an introduction to social media, advantages of social media, social media and SEO, plus both good and bad examples to learn from.
Presenter: Eva Gundermann, Kigo
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The Evolution of Customers' Expectations: Trends and Reflections on Guest Experience
Learn about the role technology plays in creating a highly customer-centered environment and a personalized journey into the future. With fascinating insights into near term technologies, session participants will get a snapshot of how the future customer experience may unfold in our industry. Hear practical examples of how one holiday rental agency has used efficient innovations to guarantee an all-round luxury guests experience and the positive impact on its exclusive serviced apartments organization in Central London. Cost-effective practical examples will be given on the importance of a guest-focused approach and selling "experiences" instead of "accomodation".
Presenters: Jean Pierre Mampaey, Maxxton Group
Web-Search : The Power of HyperLocal for VR
Searching for a vacation rental online is becoming easier for customers. Approximately 80% of search requests contain information about places, sometimes very accurately. How can holiday rental agents profit from this information and make their properties visible in a local context ? Today, social media, semantics and mobile Internet are redefining the rules. Focus your marketing efforts and learn new techniques to reach customers on the Internet.
Presenter: Quentin Richard, Homeloc
What Keeps You Up At Night?
As a holiday rental professional, there are many things that keep you up at night, from staffing to liability to marketing, and more. Bring your concerns and questions to this session to discuss these issues with peers who have faced or are facing the same challenges. This session is driven by what YOU want to talk about. Don’t miss your opportunity to walk away with the ideas, resources and solutions you need to start getting a better night’s sleep.
Moderators: Kyle Buehner, NAVIS and Michelle Marquis, NAVIS