Mission & Vision

VRMA's Vision

To empower our diverse and global membership, giving them the education and resources to deliver exceptional guest hospitality and homeowner satisfaction, ultimately creating positive, memorable experiences.  

VRMA's Mission 

Through meaningful education, powerful promotion and a unified voice we help unlock the possibilities and potential of our diverse, global membership of vacation rental professionals so they can skillfully strengthen their businesses; elevating the industry and ensuring superior guest and homeowner experiences.

VRMA's Promise

With game-changing innovation, unmatched business and educational tools and passionate advocacy, we help our members--managers and suppliers--and the Professionally Managed Vacation Rental Industry, prosper, building a global reputation as the preferred vacation stay option.

We understand the unique needs and challenges of our members, and build productive, long-lasting relationships with them, based on mutual respect.


VRMA's Core Values


We bring the Professionally Managed Vacation Rental Industry together to listen, learn, and innovate so Members can grow their business and enhance their guests' experience-worldwide.

We set an example for our Members to abide by a code of ethics and standards in order to deliver exceptional experiences.


We help our Members do the right thing. Always.


We go the extra mile to support our Members and the Professionally Managed Vacation Rental Industry, worldwide.


Our Members know that the VRMA is a credible authority, ethical organization and we deliver on our promises.


We're always on vacation because we love what we do--leading the Professionally Managed Vacation Rental Industry to greatness. Our Members are happy because we deliver measurable results for their businesses which in turn increases their guests' happiness.